Poonch is a town located in the Poonch district of the Indian union territory of Jammu and Kashmir. It is situated in the southwestern part of the state and is the administrative headquarters of the district. The town is located close to the Line of Control that separates Indian-administered Jammu and Kashmir from the Pakistani-administered territory of Azad Jammu and Kashmir.

The town has a rich cultural heritage and is known for its historical monuments, including the ancient fort of Poonch. The economy of the town is largely dependent on agriculture and small-scale industries. Poonch is also a popular tourist destination, with many visitors coming to explore its natural beauty and historical landmarks.